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Operational Systems

Every lead in one pipeline you can actually see.

Capture, scoring, routing, follow-up, and reporting in one place - built to run reliably and give you full visibility, from first touch to closed.

Tell me where the friction is Request an audit

The pain

What this usually looks like.

  • Leads arrive from your site, ads, email, WhatsApp, and partners - and end up in five different places.
  • Nobody can say who was followed up with, what is hot, or what quietly fell through.
  • The sales team keeps a private spreadsheet because the CRM is somehow both empty and out of date.
  • By the time anyone responds, the prospect has already moved on.
  • Weekly reporting is a copy-paste exercise, and the numbers still do not match reality.

What I build

Concrete deliverables.

  • Unified lead capture across every source - web forms, portal feeds, email parsing, WhatsApp/SMS, partner webhooks, manual uploads.
  • Routing, scoring, and enrichment driven by your actual business rules, not a generic template.
  • The CRM kept clean automatically: deduplication, enrichment, stage transitions, no manual data entry.
  • Follow-up that fires on the right trigger - first touch within minutes, nurture if cold, escalate if hot - with human oversight where it matters.
  • Dashboards your team trusts because the numbers match what they see in their inbox.
  • One visible pipeline, end to end, instead of five disconnected tools.

How it works

Inputs · Process · Outputs.

Inputs

Your lead sources, CRM, calendar, email tools, business rules (who handles what, what counts as qualified, what triggers escalation), historical lead data.

Process

Laravel application with queue-backed workers handling each source. Integrations layer for CRM / calendar / messaging. Routing engine encoded as plain PHP, not as a no-code spaghetti graph. Optional AI step for lead qualification and reply drafting where it concretely helps.

Outputs

A single pipeline you can see end to end, with every lead accounted for. Follow-up in minutes, not days. Reporting that survives an audit. Your team spends its time closing, not chasing information.

Stack

What we'd actually use.

  • Laravel
  • Laravel Horizon / queues
  • PostgreSQL or MySQL
  • HubSpot / Pipedrive / Salesforce API
  • Twilio / WhatsApp Business
  • Mailgun / Postmark
  • Lead enrichment APIs
  • Targeted LLM calls for qualification

Pricing

Build typically €3k–€8k, then €350–€1,200/mo to keep it running, monitored, and improving as your lead volume grows. Most clients stay on the running side - a lead system nobody has to babysit is the whole point.

Exact price depends on operational complexity and how involved you want me. Every engagement starts with a short async intake - no call required.

Operator perspective

Built by someone who actually runs the systems - not just builds them.

I've run my own lead-gen for niche content businesses, and architected a Belgian real-estate lead-flow platform that ran for five years. I know what breaks at 200 leads/day and which patterns survive after the founder stops watching it.

  • Built and supported ecommerce operations for over a decade - Magento and custom Laravel.
  • Sold digital products and paid guides since 2014.
  • Run niche content businesses with my own SEO and writing.
  • Wrote and ran newsletter funnels that actually converted.
  • Built production automations for real operational workflows.
  • Architected and ran the full production platform for a real-estate business for five years as their outsourced technical operator.
  • Built custom operational tooling - pipelines, scheduling, daily workflows.

Recent work

A platform that ran for five years.

2021 - present
Real-estate lead-gen, Belgium

Architected the platform that ran a Belgian real-estate business for five years.

Industry: Real estate / proptech. Duration: 5 years (and counting on residual work).

Read the case study

Get in touch

Got complex operations that are eating too much of your time?

Hand the systems to me - the automations, internal tools, and integrations your business runs on, built, kept running, and improved - so you and your team get back to running the business instead of maintaining it. Tell me where it hurts most. No pitch, no calendar, no hard sell.