Selectively available for new projects

I build the systems that keep your business running.

Workflow automation, internal tooling, lead flow, and production-grade Laravel - built, then kept running for you month after month, not handed over and forgotten. The repetitive work runs itself, the systems finally talk to each other, and your team gets back to the work you hired them for.

Tell me where the friction is See recent work

Where it's costing you

  • Skilled people spend hours a week copy-pasting between systems instead of the work you hired them for.
  • Leads come in across email, forms, and WhatsApp - and some never reach the person who could close them.
  • The integration that would bring in more revenue keeps getting put off - there's never time to build it.
  • Pricing, supplier data, and reporting live in separate systems, and the numbers never quite match.
  • Something that was vibe-coded in a hurry now runs in production, and nobody wants to touch it.

What I do

What I build.

Operator perspective

Built by someone who actually runs the systems - not just builds them.

I don't just build these systems for clients - I run them for my own businesses. Ecommerce, niche content, a SaaS, paid digital products, newsletters, internal tools. That means I understand both the infrastructure and the revenue.

  • Built and supported ecommerce operations for over a decade - Magento and custom Laravel.
  • Sold digital products and paid guides since 2014.
  • Run niche content businesses with my own SEO and writing.
  • Wrote and ran newsletter funnels that actually converted.
  • Built production automations for real operational workflows.
  • Architected and ran the full production platform for a real-estate business for five years as their outsourced technical operator.
  • Built custom operational tooling - pipelines, scheduling, daily workflows.

Process

Scope → Build → Operate.

  1. Step 01

    Scope

    Tell me where it breaks. A short async exchange - what's manual, what breaks, which systems, what "fixed" looks like. No call required to get a number. No deck, no discovery ritual. Free.

  2. Step 02

    Build

    Fixed scope, fixed price, quoted from the intake. Small, visible iterations. Code access from day one. Async by default.

  3. Step 03 · Ongoing

    Operate

    I keep it running, so you don't have to think about it. Watched, supported, and improved as the business changes. You get a system that works without managing technical details, chasing bugs, or wondering what might break next. Most clients stay on this step long-term - a system only pays off if it keeps running.

    Ongoing support

Recent work

Three things I'm proud of right now.

2021 - present
Real-estate lead-gen, Belgium

Architected the platform that ran a Belgian real-estate business for five years.

Built from zero: lead intake from six-plus sources, scoring, automated distribution to brokers, CRM sync, billing, reporting, lifecycle email. Processed thousands of leads per month and ran the company's daily operations.

Read the case study

Fifteen years
Magento & custom Laravel

Production ecommerce that survived real load and real money.

Storefronts, supplier integrations, internal ops tooling, performance and security work. The kind of system that breaks loudly and expensively if you get it wrong - built to not.

See internal tools

Ongoing
Operational tooling

Automations and internal tools that run unattended.

Pipelines, scheduling, daily operational workflows that do the repetitive work so the team does not. Built and kept running between deploys, API changes, and the next thing on fire.

See workflow automation

Who this is for

Businesses in the NL/BE corridor - and a few elsewhere.

Get in touch

Got complex operations that are eating too much of your time?

Hand the systems to me - the automations, internal tools, and integrations your business runs on, built, kept running, and improved - so you and your team get back to running the business instead of maintaining it. Tell me where it hurts most. No pitch, no calendar, no hard sell.