Workflow automation, internal tooling, lead flow, and production-grade Laravel. The infrastructure that keeps the business running between meetings, deploys, and the next thing on fire.
These are the systems a business actually runs on: operational work that runs without someone babysitting it, internal tools your team opens every day, leads that reach the right person, and a codebase that can take another year of growth.
The stack is deliberately unglamorous. Laravel and queues for what has to be reliable. Integrations and orchestration for what has to be connected. AI inside specific steps where it genuinely helps - qualification, drafting, classification - never as the headline.
Built once, then operated and improved as the business changes. The result is fewer hours lost to manual work and fewer things quietly breaking - not a one-off project that rots in six months.
What I do
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Turn scattered incoming leads into one reliable pipeline that nothing falls out of.
Leads from portals, your site, WhatsApp, email and ads - captured, scored, routed to the right person, and synced to your CRM with reporting you can actually see. Built on Laravel. Your team spends its time closing, not chasing information across inboxes.
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Hand the repetitive operational work to systems that do it the same way every time.
AI-assisted and plain deterministic workflows for data processing, enrichment, notifications, approvals and reporting - maintained so they keep running as APIs change and volume grows, with a human in the loop where judgment matters.
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One internal system your team opens every day instead of seventeen browser tabs.
Custom dashboards and admin panels on Laravel, shaped around how your operation actually works - the data and the actions in one place, instead of spreadsheets and tribal memory.
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Whether it's a new build or a codebase that drifted, make Laravel something you can build on with confidence.
New builds with proper architecture, or refactoring messy and AI-generated code into production-grade Laravel - performance, security, queues, tests. No big rewrite.
Read morePricing anchor
Builds from €2,500 (typically €3k–€8k) · Systems I keep running: hosting from €100/mo · operate from €350/mo · embedded from €1,200/mo. Exact scope and price settled in a short async intake before anything starts.
Operator perspective
I don't just build these systems for clients - I run them for my own businesses. Ecommerce, niche content, a SaaS, paid digital products, newsletters, internal tools. That means I understand both the infrastructure and the revenue.
Process
Step 01
Tell me where it breaks. A short async exchange - what's manual, what breaks, which systems, what "fixed" looks like. No call required to get a number. No deck, no discovery ritual. Free.
Step 02
Fixed scope, fixed price, quoted from the intake. Small, visible iterations. Code access from day one. Async by default.
Step 03 · Ongoing
I keep it running, so you don't have to think about it. Watched, supported, and improved as the business changes. You get a system that works without managing technical details, chasing bugs, or wondering what might break next. Most clients stay on this step long-term - a system only pays off if it keeps running.
Ongoing support
Recent work
Industry: Real estate / proptech. Duration: 5 years (and counting on residual work).
Read the case studyGet in touch
Hand the systems to me - the automations, internal tools, and integrations your business runs on, built, kept running, and improved - so you and your team get back to running the business instead of maintaining it. Tell me where it hurts most. No pitch, no calendar, no hard sell.
Most things start with a short email - info@pawon.dev.