About

Building on the web since 1997.

I've spent nearly three decades building websites, ecommerce businesses, SaaS products and custom software - sometimes for clients, often for myself. That experience shapes how I approach every client project today.

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Carsten van de Beld

Most of what I've learned came from building my own businesses as well as software for clients.

The story

Building on the web since 1997.

  1. 1997 Built my first website and earned my first money online at sixteen. I never really stopped.
  2. 2010 Built and ran my own Magento webshop - ecommerce from both sides, the code and the day-to-day operation.
  3. 2014 A niche content site: 2,000-3,000 visitors a day, a 20,000-subscriber email list, and digital products - all my own SEO and writing.
  4. 2021 Five years running the full technical operation of a Belgian real-estate platform - thousands of leads a month.
  5. Today Building my own SaaS products while helping clients build theirs.

What I learned

Building my own businesses taught me to think beyond the code. Traffic, customers, marketing, maintenance and the day-to-day operation all matter. That's the perspective I bring to client projects too.

Selected experience

More of the work.

  • Magento & ecommerce - my own webshop, plus more than a decade of client stores and integrations.
  • A content business - an SEO site at 2,000-3,000 visitors a day, my own courses and digital products, and email marketing to a 20,000-subscriber list.
  • A payment & savings platform - for a UK startup where members save toward design goods.
  • A solar monitoring dashboard - collecting live data from solar power systems into one view.
  • A community forum with behavioural analysis - surfacing patterns in how members posted and behaved.
  • Belgian real-estate SaaS - five years running the platform that ran the business.

How I work

How I work.

  • You work directly with me - no account managers, no handoffs.
  • I build most projects myself.
  • I prefer long-term relationships over one-off projects.
  • I can keep maintaining the software after launch, if you want me to.

Get in touch

Need custom software, automation, or technical help?

Whether you're fixing something that already exists or building something new, send a short note - what's manual, what breaks, and what a useful result looks like. I'll reply with the questions needed to scope it.