Architected the platform that ran a Belgian real-estate business for five years.
Industry: Real estate / proptech. Duration: 5 years (and counting on residual work).
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What I build
Your team stops being the glue between your systems.
Operational pipelines, internal automations, and integrations — built and kept running. When an API or tool changes, I fix it before it costs you. Your team spends its time on judgment, not data entry.
The pain
What this usually looks like.
- Skilled people spend hours a day moving data between systems instead of the work you hired them for.
- A workflow breaks quietly when an API or tool changes, and nobody notices until something important slips.
- A spreadsheet is the real source of truth for a business-critical process you'd rather it weren't.
- Every new integration takes weeks, because nobody fully understands the last one.
- Half the automations are no-code hacks that work most of the time - until they don't.
What I build
Concrete deliverables.
- Operational pipelines that connect your real tools - CRM, billing, fulfillment, accounting, email - on a real backend, not a no-code graph.
- AI-assisted, human-reviewed steps for qualification, enrichment, drafting, classification - used where it makes the work cheaper or faster, never as the headline.
- Human-in-the-loop exactly where judgment matters: review, approve, override, audit.
- Monitoring, retries, and dead-letter queues, so you hear about a problem before your customers do.
- Version-controlled, documented workflows a human can still understand and change a year later.
How it works
Inputs · Process · Outputs.
Inputs
Your existing tool stack, the business processes you want to automate, the steps a human still has to do, the failure modes you can't afford.
Process
The implementation uses managed orchestration or plain Laravel and queues, depending on the job. Integrations are version-controlled and tested. AI is used only at specific steps, with prompts and outputs reviewed and monitored like the rest of the system.
Outputs
Hours of manual work handed back to your team. Workflows that run unattended for weeks and tell you when something genuinely needs a human. Failure modes documented and tested up front, not discovered at 2am.
Stack
What we'd actually use.
- Laravel
- Laravel Horizon / queues
- Orchestration platform (custom)
- OpenAI / Anthropic APIs
- Webhook-driven integrations
- PostgreSQL / Redis
- Slack / email alerting
Pricing
Build typically €2.5k–€8k. Ongoing operation starts at €350/mo when the workflow needs hosting, monitoring, support, and adjustments as APIs or business processes change.
Exact price depends on operational complexity and how involved you want me. Every engagement starts with a short async intake - no call required.
Why clients hire me
Thirty years building on the web — for clients and for my own businesses.
I've been building production automations for a decade - ingestion pipelines, scheduling, daily ops workflows for ecommerce, content businesses, and a 5-year real-estate platform. The patterns that survive are the ones I bring.
- First income online in 1997 - building on the web since I was sixteen.
- Built and ran my own Magento webshop and worked on ecommerce for over a decade.
- Grew a niche content site to 2,000-3,000 visitors a day and a 20,000-subscriber email list, with my own SEO and writing.
- Ran a Belgian real-estate SaaS platform for five years - architecture, integrations, and daily technical operations.
- Still building my own products today - SaaS, AI workflows, and the outbound infrastructure I run for myself.
Recent work
A platform that ran for five years.
Get in touch
Which manual process would you kill first?
Describe it in five lines: what comes in, who touches it, and where it goes. I will reply within one working day with the questions needed to assess the workflow and price the work.
Most things start with a short email - info@pawon.dev.