Online marketing

I can help you find more customers online.

Google and Meta Ads, SEO and content, outreach systems, conversion tracking and landing pages. I can set things up, fix what isn’t working or manage the ongoing work. You work directly with me.

Tell me what you need help with

Marketing and development

I can work on more than the campaign.

I’ve run my own webshop and niche websites, so I’ve had to find traffic, pay for it, build landing pages, track what happened and work out why people did or didn’t buy.

I also build software. If a conversion isn’t recorded, a lead never reaches the CRM or a product feed breaks, I can investigate and fix that too. Campaigns, pages, tracking and integrations are all things I can work on myself.

What I can do

What do you need help with?

01

Fix or set up your tracking.

GA4, Google Tag Manager, Meta Pixel, Conversions API, form submissions and ecommerce events. I can set them up from scratch, connect CRM outcomes or investigate missing and duplicate conversions.

 02

Improve your landing pages and conversion.

Landing pages, forms, checkouts and calls to action. I can investigate where visitors drop off, implement the changes and set up A/B tests when there is enough traffic to learn from them.

 03

Set up or manage Google and Meta Ads.

New campaigns or existing accounts: keyword and audience research, campaign structure, ads, conversion tracking, budgets and ongoing adjustments. I can also change the landing pages where needed.

 04

SEO research and content planning.

Keyword and competitor research, a review of existing content and technical fixes. Get a prioritised three-month publishing plan, help producing the content, or support for your existing writers.

 05

Set up your outreach systems and email infrastructure.

Sending domains, mailboxes, SPF/DKIM/DMARC, warm-up and deliverability. I can connect your sending tools and CRM or build the missing software. Scraped lead lists are optional and quoted separately.

Some of the work

Experience from my own businesses and client work.

Own business · SEO, content and email

A niche website with 2,000–3,000 visitors a day.

I grew my own niche website and an email list of 20,000 people. I worked on the content, SEO, email and products myself, learning how to turn visitors into an audience and income.

More about my experience

Client work · Lead systems

Five years connecting leads, CRM and follow-up.

For a Belgian real-estate business, I built and maintained the software connecting lead sources, CRM systems, billing and lifecycle email. It grew to handle thousands of leads each month.

Read the case study

My own products

I also build the tools I use.

Some of the tools I use for this work started as things I needed myself.

SitePerfector · Own product

Research the topics. Plan the pages.

SitePerfector brings search demand, competing pages and existing content together. I use it to group keywords into topics and work out which pages to create or improve, and in what order.

See the SitePerfector project

Outreachd · Own product

Software connecting mailboxes, contacts and follow-up.

I built Outreachd for my own outreach, with mailbox connections, contact records, message history and follow-up. It is a working example of the software I can build to support your team’s outreach.

See the Outreachd project

Working together

One piece of work, or ongoing help.

Get something working

Fix the tracking, set up a campaign, research an SEO plan, improve a landing page or build an outreach system. I can do the work and hand it back with an explanation of what I’ve done.

Keep working on it

I can manage campaigns, work through SEO opportunities, maintain outreach systems or keep improving the website. We agree what I’m responsible for and review whether it is working.

Get in touch

What do you need help with?

Send me your website and tell me what you’re doing now, what’s working and what isn’t. I’ll have a look and tell you what I think makes sense as a first step.

Tell me what you need help with