Online marketing · Analytics and tracking

Set up or fix your conversion tracking.

GA4, Google Tag Manager, Google Ads conversions, Meta Pixel and Conversions API. I can track forms and purchases, connect CRM outcomes and investigate missing or duplicate events.

Tell me what you need help with All online marketing

Where we start

What should count as a conversion?

A form submission, a qualified enquiry and a paying customer are different things. Before adding tags, I want to understand which actions matter to your business and where that information lives.

Then I can check what you already measure, agree what is missing and implement the changes. You get an explanation of what is recorded and how to check it.

What I can do

Tracking I can set up, check or repair.

  1. 01

    GA4 and Google Tag Manager

    Set up your analytics property and tag container, define the events and implement form, ecommerce or application tracking. Review and tidy up existing tags where needed.

  2. 02

    Google Ads and Meta conversions

    Set up conversion actions, Meta Pixel and Conversions API events. Check event values, identifiers and deduplication so the same action is not counted twice.

  3. 03

    Server-side tracking and CRM connections

    Implement server-side tags or direct integrations where useful. Connect lead status and sales data from your CRM or application to the advertising measurement.

  4. 04

    Testing and handover

    Test forms, purchases and other agreed actions. You get an event list, a record of the checks and an explanation of the setup. I also check that tags follow your site’s consent settings.

Experience

Experience I bring to the work.

Development and integrations

Following the data through the business.

My development work has included lead intake, CRM connections, billing and email workflows. That experience is useful when the answer sits in the application or CRM as well as in the analytics account.

See the lead-platform project

Working together

Start with what you need.

Fix one issue or set up the whole thing

A broken purchase event, an untracked form or a new GA4 and Tag Manager setup. We agree the events, platforms and checks included, and you keep the accounts.

Keep the measurement working

Check events when pages, campaigns or checkout flows change. Investigate discrepancies and update the tags or integrations that need attention.

Get in touch

What do you need to track or fix?

Send your website and tell me which tools you use, what you want to measure and what seems wrong. I’ll have a look and suggest where to start.

Tell me what you need help with