Online marketing · SEO and content planning

SEO research and a three-month publishing plan.

Keyword and competitor research, a review of your existing content and a prioritised plan of pages to create or improve. I can deliver the plan, help produce the content or work with your writers.

Tell me what you need help with All online marketing

Where we start

Which pages are worth creating or improving?

A long keyword spreadsheet still leaves you deciding what to do. I work from topics and search intent, look at the pages already appearing in the results and compare that with your website and offer.

The aim is a usable plan: which existing pages to improve, which new pages are worth creating and what to work on first.

What I can do

What goes into your SEO plan.

  1. 01

    Topic, keyword and competitor research

    Map relevant search demand into topics and group keywords around the pages they belong on. Review the actual search results, competing pages and how they compare with your site.

  2. 02

    Content review and technical fixes

    Review existing pages, overlapping content, titles and internal links. Identify technical issues that get in the way, prioritise the fixes and agree which changes I will implement.

  3. 03

    Your SEO Blueprint

    A practical document with priority topics, keyword groups, proposed pages or updates, the reason for each choice and a three-month publishing order. Research coverage is agreed around your site and market.

  4. 04

    Content and publishing support

    Prepare briefs, help write and edit pages, work with your existing writers or handle publishing. The plan can be handed over or we can agree which parts I will carry out.

Experience

Experience I bring to the work.

SitePerfector · Own product

Software built around the research I want to do.

SitePerfector brings crawling, search results, ranking data and content planning into one application. Building it lets me work directly with the underlying data and refine the research process. I also grew my own niche website to 2,000–3,000 visitors a day and an email list of 20,000.

See how I built SitePerfector

Working together

Start with what you need.

Research and a plan to hand over

A standalone Blueprint with findings, priorities and the three-month publishing plan. I explain the choices so you or your writer can work from it.

Work through the plan

I can help with briefs, writing, editing, publishing and technical changes. We agree the pages and responsibilities, then review progress and the next priorities together.

Get in touch

What does your business need to be found for?

Send your website and tell me who you want to reach, what you sell and who currently handles the content. I’ll suggest a useful starting point for the research.

Tell me what you need help with