Online marketing · Conversion improvements
I can review the pages, find where visitors get stuck and implement changes to copy, layout, calls to action and forms. Where traffic supports it, I can set up and run A/B tests.
Where we start
When visitors don’t enquire or buy, the page is one place to look. I also want to understand where those visitors came from, what they expected and what you’re asking them to do.
We can use the available data and walk through the experience to identify worthwhile changes. Sometimes that means clearer copy or a shorter form. Sometimes the problem is a slow page or something that simply doesn’t work.
What I can do
Make the page match the advert or search that brought someone there. Write or improve the explanation, organise the evidence and build a clearer layout and call to action.
Review the fields, error messages, mobile experience and steps to completion. Implement changes in the website or application and check that the form or order reaches the right system.
Set up or repair the events needed to judge the changes: enquiries, purchases and useful steps along the way. Include enquiry quality when you can connect it to the CRM.
Choose a specific change and success measure, implement the variants and check the experiment. Run it where traffic and conversion volume can support a useful comparison; explain what the results do and do not establish.
Experience
Ecommerce and development
I’ve run my own webshop and worked on established Magento and Shopware stores. I understand that the page, the checkout and the systems behind an order all affect the customer experience.
See the Shopware projectWorking together
Get in touch
Send the page, where its visitors come from and what you want them to do. I’ll have a look and tell you what I would investigate first.
Tell me what you need help withOr email me at info@pawon.dev.