Online marketing · Google and Meta Ads

Set up or manage your Google and Meta Ads.

New campaigns or existing accounts: keyword and audience research, campaign structure, ad copy, conversion tracking and budgets. I can handle the setup and keep managing and adjusting the campaigns.

Tell me what you need help with All online marketing

Where we start

What are you selling, and who should see it?

I want to understand your offer, customers and economics before deciding how to spend the budget. Then we can choose where to start, what to test and what information we need back.

You can hire me to manage the advertising itself. If the tracking or landing page also needs work, I can handle that as an agreed part of the project.

What I can do

Campaign setup and ongoing management.

  1. 01

    Research and campaign structure

    Review your offer, existing account and past results. Research search terms or audiences, structure the campaigns and ad groups, and agree the goals and starting budget.

  2. 02

    Ads and landing pages

    Write ad copy and build the ads using your available images or video. Agree any new creative required. I can also build or adjust the landing page as part of the agreed work.

  3. 03

    Conversion tracking

    Set up or check the enquiries and purchases used to judge the campaigns. Check Google Ads and Meta events and connect later lead outcomes where useful.

  4. 04

    Management and reporting

    Review spend, search terms, audiences and conversions. Adjust ads, exclusions, bids and budgets as appropriate. You get an account of what changed, what the results suggest and what we’ll try next.

Experience

Experience I bring to the work.

My own businesses

Experience on the business side of advertising.

I’ve run paid campaigns for my own online businesses and am taking on Google and Meta campaign work again. My software and ecommerce experience helps me investigate the parts around a campaign too: the page, the tracking and what happens after an enquiry.

Working together

Start with what you need.

Set up or take over an account

Launch new campaigns or review and improve an existing setup. You receive the campaign structure, ads, measurement checks and a handover in your own accounts.

Manage the campaigns

I can monitor performance and keep adjusting the campaigns. We agree the work and reporting schedule; advertising spend, my fee and any additional creative or development are set out separately.

Get in touch

What are you advertising?

Send your website and tell me what you advertise, whether campaigns already run and what you want help with. Include your budget if you have one in mind.

Tell me what you need help with