Defined project
A new integration, routing feature, billing workflow, dashboard or other defined piece of development. We agree the scope and price before I start.
Available for defined projects and ongoing development
For real-estate lead operators
Software for real-estate lead generation businesses.
I build and develop the systems behind lead intake, distribution, CRM integrations, billing, dashboards and follow-up. I spent five years running the technical side of one at thousands of leads per month.
Lead-gen development
What I can help with.
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01
Lead intake
Portal feeds, campaign sources, webhooks and imports brought into one consistent system, with validation and duplicate handling where needed.
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02
Lead routing and distribution
Rules for deciding where leads go, including broker, geography, campaign, availability or other business-specific criteria.
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03
CRM integrations
Push leads into the CRMs your customers use and keep enough visibility around delivery to know what happened.
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04
Billing and reporting
Custom billing, reconciliation and reporting built around how leads are actually sold.
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05
Existing lead platforms
New features, upgrades and ongoing Laravel development for systems already processing leads.
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06
Follow-up and lifecycle email
Queued email, notifications and other workflows that happen after the initial lead arrives.
Lead generation in practice
Where the work often starts.
- You need a new lead platform, or an existing Laravel system needs continued development.
- Leads arrive from several portals, campaigns or forms and need to be validated, normalized and routed consistently.
- Different brokers use different CRMs and delivery requirements.
- Billing, lead status and reporting need to stay tied to the same underlying data.
- The business has grown beyond the system originally built for it and new features keep being added around existing workflows.
Experience
Five years inside a real-estate lead business.
I built the first version of a Belgian real-estate lead platform in 2021 and remained responsible for its technical development for five years. It grew to six-plus lead sources, multiple CRM integrations, custom billing, dashboards, lifecycle email and thousands of leads per month. The platform has handled more than 100,000 contacts.
Technology
- Laravel
- Queues
- PostgreSQL
- Portal feeds
- CRM APIs
- Billing
- Lifecycle email
Working together
One project, or ongoing development.
Send me what you're building or what already exists and I'll tell you what makes sense.
Get in touch
Working on a real-estate lead platform?
Tell me what you're building, what already exists, or what needs to change. You do not need to have the technical solution figured out.
Most things start with a short email — info@pawon.dev. I usually reply within one working day.