Selectively available for new projects

For marketing teams

Connect the tools and automate the work behind your marketing.

Lead data, enrichment, campaign workflows, approvals, reporting, and CRM handoffs — connected so your team spends less time moving information and fixing broken processes.

Tell me what you want to automate Email me

The pain

What this usually looks like.

  • Campaign and lead data has to be copied between spreadsheets, ad platforms, email tools, and the CRM.
  • Reporting takes hours because every platform uses different names, fields, and attribution rules.
  • Lists need repeated cleaning, enrichment, deduplication, and manual imports before anyone can use them.
  • Approvals and handoffs disappear into Slack threads, inboxes, and private documents.
  • An integration breaks quietly and the team notices only after leads or campaign data go missing.

What I'd build for you

Concrete deliverables.

  • Reliable data flows between your forms, CRM, email platform, ad tools, and reporting systems.
  • Lead enrichment, validation, deduplication, scoring, and routing based on your actual rules.
  • Campaign workflows with clear review and approval steps where human judgment is required.
  • Automated reporting that pulls from the source systems instead of another manual spreadsheet.
  • Monitoring and alerts when an integration fails or incoming data no longer matches expectations.
  • Internal tools for the work that does not fit cleanly inside your existing marketing stack.

Why I'm credible here

Specific track record in this niche.

I have built lead-intake platforms, lifecycle email systems, enrichment pipelines, publishing workflows, CRM integrations, and operational reporting for businesses where missing data directly affected revenue.

Stack

What we'd actually use.

  • HubSpot / Pipedrive / Salesforce APIs
  • Email and campaign platforms
  • Lead enrichment and verification APIs
  • Laravel / queue-backed workflows
  • Reporting and data pipelines
  • Targeted AI steps with human review

Recent work

A platform that ran for five years.

2021 - present
Real-estate lead-gen, Belgium

Architected the platform that ran a Belgian real-estate business for five years.

Industry: Real estate / proptech. Duration: 5 years (and counting on residual work).

Read the case study

Get in touch

Need custom software, automation, or technical help?

Whether you're fixing something that already exists or building something new, send a short note - what's manual, what breaks, and what a useful result looks like. I'll reply with the questions needed to scope it.