Defined project
A CRM integration, internal tool, reporting system, campaign workflow or other defined piece of development. We agree the scope and price before I start.
Available for defined projects and ongoing development
For marketing teams
Software, integrations and internal tools for marketing teams.
I build the systems around lead data, CRM integrations, campaign workflows, reporting and the repetitive work that does not fit neatly inside your existing tools.
Marketing development
What I can help with.
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01
CRM and lead integrations
Connect forms, lead sources, enrichment services, email platforms and CRMs so data moves where it needs to.
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02
Lead processing
Validation, enrichment, deduplication, scoring and routing built around your actual rules.
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03
Campaign workflows
Internal systems for briefs, approvals, publishing, handoffs and other repeatable campaign work.
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04
Reporting and data pipelines
Bring data from the platforms you use into reporting that matches how the business actually measures performance.
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05
Internal marketing tools
Purpose-built dashboards and applications when spreadsheets or off-the-shelf software no longer fit the job.
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06
Existing systems
New features, integrations and ongoing development for marketing software your team already depends on.
Marketing operations in practice
Where the work often starts.
- Lead and customer data needs to move between forms, campaigns, enrichment services, email platforms and the CRM.
- Reporting depends on data from several platforms that do not quite describe the same things in the same way.
- A recurring campaign process still involves spreadsheets, exports, imports or manual handoffs.
- The team needs an internal tool that does not exist in the marketing platforms it already pays for.
- An existing integration or internal application needs further development rather than another SaaS subscription.
Experience
Built around real marketing and lead data.
My work has included lead-intake platforms, CRM integrations, lifecycle email, enrichment pipelines, publishing workflows and reporting systems. Much of it has sat directly between marketing activity and the systems that turn that activity into leads, customers and revenue.
Technology
- Laravel
- CRM APIs
- Email platforms
- Lead enrichment
- Queues
- Reporting pipelines
- Campaign APIs
Working together
One project, or ongoing development.
Send me what you're trying to build and what you're using today. I'll tell you what makes sense.
Get in touch
Have a marketing system you need built?
Tell me what you're trying to connect, automate or build, and what you're currently using. You do not need to have the technical solution figured out.
Most things start with a short email — info@pawon.dev. I usually reply within one working day.