Selectively available for new projects

For makelaars

A lead-routing and follow-up system that actually catches every viewing request.

Funda, your website, WhatsApp, phone, partner referrals - one pipeline, every lead followed up within minutes, nothing dropped. Built on Laravel, then kept running for you.

Tell me where it breaks Email me

The pain

What this usually looks like.

  • Viewing requests come in via Funda, your website, WhatsApp, phone, and email - they live in five places.
  • You know you missed at least one this week. You don't know which one or how much it cost you.
  • Your CRM is technically configured. Nobody actually uses it the way it was set up.
  • By the time you call back, the prospect already booked a viewing with the makelaar down the street who responded in twelve minutes.
  • You can't afford an in-house developer. You don't want another generic SaaS that doesn't know Dutch real estate.

What I'd build for you

Concrete deliverables.

  • Funda inbox sync - every viewing request pulled into one place, deduplicated, routed.
  • WhatsApp + website + phone form unification. One pipeline, one source of truth.
  • Auto-response within minutes (first-touch matters most). Then a follow-up sequence that doesn't feel like a follow-up sequence.
  • Routing by neighborhood, agent, or price band - whichever logic your office actually uses.
  • Optional AI step for first-pass qualification and reply drafting, with a human always in the loop.
  • Reporting your team will actually open: leads by source, by week, by close rate.

Why I'm credible here

Specific track record in this niche.

Five years as architect of a Belgian real-estate lead-gen platform that processed thousands of leads a month for brokers across the country. I know exactly what breaks at scale and which patterns survive the founder stepping back.

Stack

What we'd actually use.

  • Laravel
  • Funda integrations
  • WhatsApp Business API
  • Twilio / SMS
  • HubSpot / Pipedrive / Salesforce
  • Targeted LLM calls (qualification + drafting)

Recent work

A platform that ran for five years.

2021 - present
Real-estate lead-gen, Belgium

Architected the platform that ran a Belgian real-estate business for five years.

Industry: Real estate / proptech. Duration: 5 years (and counting on residual work).

Read the case study

Get in touch

Need custom software, automation, or technical help?

Whether you're fixing something that already exists or building something new, send a short note - what's manual, what breaks, and what a useful result looks like. I'll reply with the questions needed to scope it.