Architected the platform that ran a Belgian real-estate business for five years.
Industry: Real estate / proptech. Duration: 5 years (and counting on residual work).
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What I build
A cold-email machine that fills your pipeline.
I build the complete system - sending domains, warmed mailboxes, verified lead lists, sequences, reply routing - in accounts you own. Then you run it yourself, or I run it for you. And if one of my emails is what brought you here: you've already watched the machine work.
The deliverable
What you get.
- Two or three dedicated sending domains, configured and authenticated (SPF, DKIM, DMARC). Your main domain never touches cold email.
- A set of mailboxes, warmed up and capped at safe volumes - typically a few hundred sends per week to start, scaling as reputation builds.
- A lead list that actually matches who you sell to: sourced from directories, registries, job boards, or Apollo - enriched, deduplicated, and every single address verified before anything is sent.
- Sequences live in the sending tool, AI-assisted where it helps, with your sign-off on every template before it goes out.
- Replies landing in one inbox or your CRM, bounces handled automatically, and reporting that shows which segment and which message produce conversations.
- Documentation and handover. Everything runs in your accounts - you own the domains, the data, the tooling. Nothing depends on me to keep existing.
Who does what
My role - and yours.
- I build: domains, mailboxes, warmup, the list-sourcing pipeline, verification, sequences, reply routing, reporting. Working, tested, documented - typically live within 2–3 weeks (mailbox warmup runs in parallel, not on top).
- You bring: your business. Who you sell to, what a good client looks like, what tone you want to sound like. We sharpen that together in the intake - no outbound experience needed on your side.
- Third-party tools - a data source like Apollo, a verifier like MillionVerifier, the mailboxes themselves - run in your accounts, on your cards. I pick them, set them up, and you keep them if we ever part ways.
- After handover you can run it yourself: the documentation is written for a non-technical owner, and the weekly routine takes an hour or two.
- Or I operate it: follow-ups handled, sequences and AI-assisted replies tuned, copy iterated on what actually gets replies, bounces and list quality watched, the CRM sync monitored - and fresh leads sourced and verified from the sources we built, at your plan's volume.
- Either way, you own the machine. Stopping the monthly side never switches the system off.
How it works
Inputs · Process · Outputs.
Inputs
Who you sell to and what a good client looks like (we sharpen this in the intake), a few examples of deals you won and why, the tone you want, and access to your CRM if you have one.
Process
Weeks 1–2: sending domains and mailboxes go up first, because warmup takes about two weeks - it runs while everything else is built. In parallel: ICP sharpened, list sourced, enriched and verified, sequences drafted for your sign-off. Week 3: first controlled sends at low volume, watching deliverability. Then scale to a steady weekly rhythm.
Outputs
A live cold-email system in your own accounts, sending at safe volumes with verified data and your voice - plus the documentation to run it. If I operate it: a monthly rhythm of fresh verified leads and iterated sequences, with every reply routed to you.
Beyond cold email
Other GTM systems I build.
- Lead lists as a deliverable: a verified, enriched prospect database for your market - from registries, directories, job boards, or Apollo - delivered once, or refreshed on a schedule.
- Buying-signal monitors: automated watchers on job postings, funding news, and tech changes that tell you which companies to talk to this week - before they start comparing vendors.
- Deliverability rescue: when your email lands in spam - cold outreach or even quotes and invoices. Authentication fixed, reputation rebuilt, monitoring in place so it stays fixed.
- Lifecycle email automation: onboarding, quote follow-up, reactivation - the sequences to people who already know you. I built and ran exactly this on a real-estate platform for five years.
- GTM reporting: one dashboard showing which channel, segment, and message actually produce deals - pulled live from your CRM and tools, not assembled by hand every Friday.
- Same motion for all of it: async scope, fixed-price build, then run it yourself or have me operate it.
Stack
What we'd actually use.
- Google Workspace mailboxes
- Apollo / registry data / custom scrapers
- MillionVerifier (email verification)
- Smartlead or my own sending platform
- Laravel pipelines for sourcing + enrichment
- HubSpot / Pipedrive API
- Targeted LLM calls for research and personalisation
Pricing
The build is fixed-scope: typically €2.5k–€6k for the full machine - domains, mailboxes, warmup, list pipeline, verification, sequences, reporting, documentation. Third-party tools (data, verification, mailboxes) run in your accounts, typically €100–€300/mo - no markup, no reselling. Running it is optional: from €350/mo I operate the machine - follow-ups handled, copy and AI steps tuned on what gets replies, bounces and list quality watched, the CRM sync monitored, and new leads pulled from the sources we built, at your plan's volume. You just take the conversations.
Exact price depends on operational complexity and how involved you want me. Every engagement starts with a short async intake - no call required.
Why clients hire me
Thirty years building on the web — for clients and for my own businesses.
This is the exact system I run for my own products every day - warmed mailboxes, sourcing pipelines, verification, sequencing. I'm not reselling a course or a tool: I build for you what I already operate for myself.
- First income online in 1997 - building on the web since I was sixteen.
- Built and ran my own Magento webshop and worked on ecommerce for over a decade.
- Grew a niche content site to 2,000-3,000 visitors a day and a 20,000-subscriber email list, with my own SEO and writing.
- Ran a Belgian real-estate SaaS platform for five years - architecture, integrations, and daily technical operations.
- Still building my own products today - SaaS, AI workflows, and the outbound infrastructure I run for myself.
Recent work
A platform that ran for five years.
Get in touch
Want this machine running for your business?
Tell me who you sell to and what a good client looks like. You'll have an answer within one working day: a fixed number, a question, or an honest 'not a fit'. No pitch, no calendar, no hard sell.
Most things start with a short email - info@pawon.dev.