Architected the platform that ran a Belgian real-estate business for five years.
Industry: Real estate / proptech. Duration: 5 years (and counting on residual work).
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What I build
Every lead in one pipeline you can actually see.
Capture, scoring, routing, follow-up, and reporting in one place - built to run reliably and give you full visibility, from first touch to closed.
The pain
What this usually looks like.
- Leads arrive from your site, ads, email, WhatsApp, and partners - and end up in five different places.
- Nobody can say who was followed up with, what is hot, or what quietly fell through.
- The sales team keeps a private spreadsheet because the CRM is somehow both empty and out of date.
- By the time anyone responds, the prospect has already moved on.
- Weekly reporting is a copy-paste exercise, and the numbers still do not match reality.
What I build
Concrete deliverables.
- Unified lead capture across every source - web forms, portal feeds, email parsing, WhatsApp/SMS, partner webhooks, manual uploads.
- Routing, scoring, and enrichment driven by your actual business rules, not a generic template.
- The CRM kept clean automatically: deduplication, enrichment, stage transitions, no manual data entry.
- Follow-up that fires on the right trigger - first touch within minutes, nurture if cold, escalate if hot - with human oversight where it matters.
- Dashboards your team trusts because the numbers match what they see in their inbox.
- One visible pipeline, end to end, instead of five disconnected tools.
How it works
Inputs · Process · Outputs.
Inputs
Your lead sources, CRM, calendar, email tools, business rules (who handles what, what counts as qualified, what triggers escalation), historical lead data.
Process
Laravel application with queue-backed workers handling each source. Integrations layer for CRM / calendar / messaging. Routing engine encoded as plain PHP, not as a no-code spaghetti graph. Optional AI step for lead qualification and reply drafting where it concretely helps.
Outputs
A single pipeline you can see end to end, with every lead accounted for. Follow-up in minutes, not days. Reporting that survives an audit. Your team spends its time closing, not chasing information.
Stack
What we'd actually use.
- Laravel
- Laravel Horizon / queues
- PostgreSQL or MySQL
- HubSpot / Pipedrive / Salesforce API
- Twilio / WhatsApp Business
- Mailgun / Postmark
- Lead enrichment APIs
- Targeted LLM calls for qualification
Pricing
Build typically €3k–€8k. Ongoing operation ranges from €350–€1,200/mo when you want monitoring, support, and improvements as lead volume or routing rules change.
Exact price depends on operational complexity and how involved you want me. Every engagement starts with a short async intake - no call required.
Why clients hire me
Thirty years building on the web — for clients and for my own businesses.
I architected and operated a Belgian real-estate lead platform for five years, covering intake, scoring, broker routing, CRM sync, billing, and reporting at thousands of leads per month.
- First income online in 1997 - building on the web since I was sixteen.
- Built and ran my own Magento webshop and worked on ecommerce for over a decade.
- Grew a niche content site to 2,000-3,000 visitors a day and a 20,000-subscriber email list, with my own SEO and writing.
- Ran a Belgian real-estate SaaS platform for five years - architecture, integrations, and daily technical operations.
- Still building my own products today - SaaS, AI workflows, and the outbound infrastructure I run for myself.
Recent work
A platform that ran for five years.
Get in touch
Leads falling through the cracks right now?
Tell me where leads arrive - site, portals, WhatsApp, ads - and where they get lost. I will reply within one working day with the questions needed to scope a fix.
Most things start with a short email - info@pawon.dev.