Selectively available for new projects

Real-estate lead operators

From portal sync to CRM to viewing booked - running unattended.

Lead intake from every portal you use. Scoring. Routing to brokers by location, price, language. CRM sync. Billing for the leads you sell. Reporting. Built on Laravel, hardened by five years in production.

Tell me where it breaks Email me

The pain

What this usually looks like.

  • You're a lead-gen operator selling leads to brokers, and your platform is half-built or aging out.
  • You ingest leads from five portals, but the formats keep changing and your parser keeps breaking.
  • Brokers complain they don't get leads fast enough. You can't tell whether that's true or whether they're just blaming routing.
  • Billing is manual. Reconciliation is a nightmare. Disputes happen.
  • AI experiments either don't ship or break silently. Nobody on the team can debug them.

What I'd build for you

Concrete deliverables.

  • Portal ingest with format-change resilience - when the portal changes, you find out before the lead is lost.
  • Lead scoring and qualification - rules-based with optional LLM-assisted classification.
  • Broker routing with capacity, geography, and SLA rules. First-touch within seconds.
  • CRM integration with the platforms your brokers actually use (HubSpot, Pipedrive, Salesforce, custom).
  • Billing engine - usage-based, subscription, hybrid. Reconciled. Auditable.
  • Operator dashboard for monitoring throughput, SLA breaches, broker performance.
  • Reporting layer for you, for brokers, for tax authorities - exported on schedule.

Why I'm credible here

Specific track record in this niche.

Five years architecting and operating a Belgian real-estate lead-gen SaaS at thousands of leads per month. Lead intake from six-plus sources, scoring, broker distribution, CRM sync, billing, lifecycle email - the whole stack. Production Laravel since 2013.

Stack

What we'd actually use.

  • Laravel
  • Laravel Horizon / queues
  • Portal scrapers + webhook receivers
  • PostgreSQL
  • Stripe / billing engines
  • CRM API integrations
  • Targeted LLM use for qualification

Recent work

A platform that ran for five years.

2021 - present
Real-estate lead-gen, Belgium

Architected the platform that ran a Belgian real-estate business for five years.

Industry: Real estate / proptech. Duration: 5 years (and counting on residual work).

Read the case study

Get in touch

Need custom software, automation, or technical help?

Whether you're fixing something that already exists or building something new, send a short note - what's manual, what breaks, and what a useful result looks like. I'll reply with the questions needed to scope it.